Dilapidated building? Wow!

It is high time we accept it. Americans are better at marketing their sight-seeing spots and natural resources when compared to Indians. I wouldn't say that Americans flaunt their products/resources. They merely believe in employing good marketing strategies. Getting audience for the Empire State Building or the Taj Mahal has never been difficult since these attractions are well known. The difference lies in the not-so-very famous places which are unheard of by most outsiders and probably locals too. It is in these small attractions that Americans have an edge over the Indians in getting better revenue. I dont see the greatness of the Mystery Spot in Santa Cruz, Caverns in different places in the US or the bat colony in Austin. Hey, who would think that bats were an attraction? This is where advertisement and marketing comes to play. Americans take the extra effort in creating a society for protecting the bat colonies (without which I would'nt have even cared to know anything about bats. By the way, did you know that bats were mammals?!! $*#^%). They advertise "bat-watching" in a very positive light that would make anyone curious to check out the bats fly. Every day around sunset, hundreds of people get together below the Congress bridge eagerly awaiting millions of baby bats to take off. On the way back, people learn more about bats from the Bat Conservation Society which is conveniently places near the exit. Needless to say, they donate money towards protecting the endangered species of bats. How cool is that, huh. I have seen bats colonies with hundreds of thousands of bats in South Indian temples especially in Nellai Dt. The most common reaction is that of disguist and fear. Really, how many of us Indians would think of advertising and creating revenue out of an unattractive colony of bats? Americans employ techniques which we would never have given a thought to. They are just so creative with their advertising skills by having posters about the local city's attractions in most lounges of airports. Right there, they have got hundreds of prospective visitors and thereby, creating revenue for more advertising. Its a cyclic chain of events.

Coming to India. Our land has so many attractions and sight-seeing places including ancient architecture, historic buildings and natural wonders. I am sure one cannot cover the whole of India in a lifetime! But how many of us are aware of these places? Every town in the country has atleast 10 things to do, but unfortunately, due to lack of advertising, many of us are not aware of our country's rich attractions. The tourism department of India highlights only places that people have already heard of, like Darjeeling and The Qutab Minar. India definitely has the potential to attract hundreds of thousands of tourists every year only if it employs good marketing techniques.